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Selling Merchandise and Non-Alcohol Items on Barcart
Selling Merchandise and Non-Alcohol Items on Barcart
Updated over a week ago


Barcart users are able to sell merchandise and non-alcohol items on Barcart alongside alcohol items.

In most states, compliance restrictions prevent licensed alcohol retailers from selling merchandise and other non-alcohol items (unless the merchandise is being offered as a promotional item at no cost to customer).

For any merchandise or non-alcohol item being sold for a monetary value, the seller most often will need to be separate from the retailers who are fulfilling sales for your alcohol items.

Our platform is able to split consumer orders so that the alcohol sale is routed to a licensed alcohol retailer, while the sale of merchandise or non-alcohol item is routed to either you or your designated 3PL.


Selling merchandise and/or non-alcohol items on Barcart requires an active Core or Plus Barcart susbcription, as well as one of our Shopify integrations (i.e. a direct integration into a Shopify website you own or Shopify Buy Buttons integrated into your non-Shopify website).

For all sales, there is a standard payment processing fee of 2.9% plus $0.30 per transaction. These fees are automatically deducted from your payouts.

In addition to the payment processing fees listed above, all merch sales are subject to a pass-through Shopify transaction fee billed by Barcart monthly. The transaction fee % will depend on your Shopify store plan.

Shopify Store Plan

Transaction Fee %









Consumer Shipping Fees

At this time, combined alcohol and merchandise orders do not result in multiple shipping fees charged to the end consumer. This is because unique shipping rates for each product type would result in one, single-lined shipping rate that is not clearly split-able between two different vendors post-purchase.

Given this, we can only accommodate Free Shipping on all merch at this time:

Given this, we recommend baking the cost of shipping into your retail price of goods.

Order Management

Our team will set you up with a Barcart fulfillment account and demo as part of your onboarding. This account will be used to receive revenue and manage orders.

Management of merchandise orders (e.g. updating order status, creating shipping labels, etc.) must be handled using one of the following methods:

  1. Directly In Barcart

  2. In ShipStation via Barcart's direct integration

  3. In Shopify*

  4. Via a Shopify-integrated app*

*If using options #3 or #4, when dealing with orders that include both non-alcohol and alcohol products, you or your fulfillment partner must wait until orders are split before fulfilling them. This is because orders with alcohol must flow into Barcart first for both compliance and technical reasons before they are split into their alcohol and non-alcohol sub-orders - you can read more about these combined orders below.

Orders with Both Non-alcohol and Alcohol Products

Our team has to manually split these orders to ensure fulfillment for both products runs smoothly. This means, you must wait until the barcart split tag is applied to the order in Shopify. This happens approximately 1 business day after the order is placed.

Fulfilling the full order without waiting for the tag will close out the order in Barcart, preventing the retailer from seeing or fulfilling it. As a result, the customer will not receive their alcohol and will likely raise a complaint to our support team. This is overall a poor customer experience, so it's important that split orders are fulfilled properly.

Customers with these combined orders will receive two different order shipped emails: one email is sent when the non-alcohol product is fulfilled and another is sent when the alcohol is fulfilled by our retailer.


Payments for each order are delivered to your Stripe account which is connected to your Barcart fulfillment account.

Getting Set Up

Whether you or a 3PL will be fulfilling, we’ll need to set up a fulfillment account that will properly route the funds from non-alcohol sales to you and the order details to the fulfiller.

Before setting up your non-alcohol products, email [email protected] to let our team know who will be fulfilling these items. Please provide the following information:

  • The first and last name the account will be under.

  • The email address the account will be under.

    • Your fulfillment account will have to be under a separate email than any of your existing Barcart accounts.

  • Ship from address and phone.

  • Return address and phone.

  • State(s) you will need to collect sales tax in

  • Preferred method of merch fulfillment (see options 1-4 in order management section.)

Our team will then create a fulfillment account for you and have you connect your Stripe account to receive payments. If you or your 3PL will be using ShipStation, you'll also be able to connect your ShipStation account.

Once set up with a fulfillment account, you can proceed to add products through the same process that you added alcohol items. Our team will then approve the products in the system and you’ll be able to generate the buy buttons.

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